Catching Up with Our Brand Ambassador, Owais Shah: A Healthy Start To 2026

At Datekin, we believe that healthy living shouldn’t feel like a chore. That’s why we were so excited to catch up with our Brand Ambassador, Owais Shah, to see how he’s kicking off his 2026 fitness goals.

Like many of us, Owais started the year with a firm resolution: cutting out processed sugars. However, as a professional who understands the demands of staying fit and energised, Owais knows that "going cold turkey" is rarely the answer.

The "Phase Out" Philosophy

During our chat, Owais shared a piece of wisdom that resonated with our entire team:

"I do believe that you cannot just cut something out; you’ve got to phase stuff out."

It’s a common trap—we clear out the cupboards on the 1st of January, only to find ourselves craving those sugary biscuits by the middle of the month. Owais’s secret to success this year isn't about deprivation; it’s about smart substitution.

Why Owais is Choosing Datekin

To make his resolution stick, Owais has officially ditched the processed chocolates and biscuits in favour of Datekin.

For Owais, Datekin is the ultimate on the go healthy snack. By "phasing in" the natural sweetness of dates, he’s able to satisfy his sweet tooth whilst fuelling his body with fibre and natural minerals.

Whether you are training for a match or simply trying to maintain a calorie deficit, managing your sugar intake is vital. Choosing natural sugars over refined ones helps regulate blood sugar levels, making it much easier to stay on track with your nutritional goals without feeling sluggish.

Join the Journey

We are incredibly proud to support Owais as he navigates a healthier 2026. Whether you are an elite athlete or just looking for a more nutritious way to fuel your afternoon, the lesson is the same: Swap the processed for the natural.

Are you ready to join Owais and the Datekin family? Let’s make 2026 the year we choose nature’s sweets over refined sugar.