We've got some seriously sweet news to share (pun very much intended): our Whole Wheat & Bran Date Cakes have been awarded a Great Taste Award 2026.
For those unfamiliar, the Great Taste Awards are often described as the "Oscars of the food world"—a rigorous, blind-tasting competition judged by food critics, chefs, and connoisseurs. No packaging, no branding, no story. Just flavour, texture, and quality, judged on merit alone. So, when a product earns that seal of approval, it's a genuine testament to what's inside.
And what's inside is exactly what we set out to create: a naturally sweet fruit centre, wrapped in a wholesome sponge, to make a snack that's as nutritious as it is delicious.
What the Judges Said
The Great Taste judges tasted our cakes blind, with no idea whose they were or what claims we'd made about them—so their feedback means all the more to us:
"Extremely pretty cakes, these have an interesting pattern and a toasted finish. The filling ratio was well balanced. On eating, it delivered a clean and fruity flavour with a hint of sweetness, and it would be delicious with a coffee or after dinner."
"These attractive date cakes have a wonderfully tender texture and the judges appreciated that they were not overly sweet. The natural sweetness in the dates was evident... The bran provided a slight oaty flavour to the pastry, which was pleasant."
It's exactly the kind of validation we hoped for: proof that letting the dates do the sweetening, rather than reaching for added sugar, delivers a genuinely more balanced and more delicious bite.
What Makes It a Winner
Our Whole Wheat & Bran Date Cakes are built on a simple idea—you shouldn't have to choose between something that tastes good and something that's good for you.
- No added sugar: The sweetness comes entirely from the dates themselves.
- High in fibre: Whole wheat flour and bran give every bite a wholesome, satisfying boost.
- 100% guilt-free: Crafted with a blend of whole wheat flour and olive oil for an indulgent, moist texture—no shortcuts needed.
It's this combination of honest ingredients and thoughtful baking that caught the judges' attention, and it's exactly what we hoped our customers would notice too.
However You Fit It Into Your Day
That's part of what makes this cake so versatile. Reach for one as your coffee companion during a slow morning, a fibre boost to keep things moving through a busy afternoon, or an evening treat when you want something sweet without the sugar crash. However you fit it in, it's there to help fuel your day with natural goodness.
Perfect for Lunchboxes and Midday Boosts
Whether you're packing a school lunchbox or reaching for a much-needed midday pick-me-up, these date-filled cakes are the perfect way to enjoy a guilt-free sweet moment, anytime, anywhere.
Try the Award-Winning Bake for Yourself
We're incredibly proud of this recognition, and even prouder that it reflects the same commitment to quality and honest ingredients that goes into every Datekin bake.
Try our Great Taste Award-winning Whole Wheat & Bran Date Cakes today with 10% off using the code WINNER10, and taste the difference for yourself.
