Press Releases

Datekin secures WHSmith Travel Retail listing... bringing healthy, whole-food fibre snacks to travellers and busy commuters across key airport and station hubs as demand for clean-label alternatives grows."

Healthier snack brand Datekin secures WHSmith listing... offering a cleaner, whole-food fibre snack on the go as shoppers increasingly favour natural alternatives over heavily processed options.

Datekin debuts snacking range across 40 WHSmith Travel Retail stores in the UK and international markets... offering a cleaner, whole-food fibre snack for travelers on the go as shoppers increasingly favour natural alternatives over heavily processed options.

Discover how Datekin secured its first 1-star Great Taste 2026 accolade. Judges praised the "wonderfully tender texture" and "clean and fruity flavour" of these wholesome date-filled cakes.

The brand was founded on a simple premise: that snacking can be more natural and less processed without giving up on taste – a proposition that has found its moment as shoppers increasingly favour whole-food fibre over fortified alternatives.

LAMA has unveiled dried fruit snacking brand Datekin. It has debuted with a 60g pack of pitted sukkari dates from Saudi Arabia (RRP £1.49).

The brand was founded on a simple premise: that snacking can be more natural and less processed without giving up on taste – a proposition that has found its moment as shoppers increasingly favour whole-food fibre over fortified alternatives.

The brand was founded on a simple premise: that snacking can be more natural and less processed without giving up on taste – a proposition that has found its moment as shoppers increasingly favour whole-food fibre over fortified alternatives.

The brand was founded on a simple premise: that snacking can be more natural and less processed without giving up on taste – a proposition that has found its moment as shoppers increasingly favour whole-food fibre over fortified alternatives.

The range is stocked in over 150 independent coffee shops and retail stores across the UK... as shoppers increasingly favour whole-food fibre over fortified alternatives. A Great Taste accolade inside the brand’s first eighteen months is early external validation of that thinking.