Leading UK grocery trade publication The Grocer has featured the official launch of Datekin into the UK healthy snacking sector.[1]
Unveiled by parent company LAMA, Datekin has debuted in the market with a 60g pack of premium pitted Sukkari dates sourced directly from Saudi Arabia, priced at an accessible RRP of £1.49.[1]
Pure, Single-Ingredient Snacking
As UK shoppers increasingly move away from ultra-processed snacks and artificial additives, Datekin’s single-ingredient dates offer a naturally sweet, fibre-dense alternative. Handpicked and pitted on our own farms, Sukkari dates provide sustained, whole-food energy without refined sugar shortcuts.[1]
The 60g pouch format sits alongside Datekin's growing lineup of clean-label snacks, including our hand-crafted Date Balls and award-winning Whole Wheat & Bran Date Cakes.
To read the full announcement and industry coverage, visit The Grocer report below:
👉 Read the coverage on The Grocer
Sources
- [1] LAMA unveils dried fruit snacking brand Datekin, The Grocer
